Creating and deploying an effective program to manage customer feedback is not rocket science. And, it doesn't have to cost a fortune. It does take some dedicated organizational effort. The ingredients of CEM success are well known. Boiled down, they are:
- Leadership - true customer centricity starts at the top.
- Commitment - to the goal of getting good at managing customer feedback.
- Resources - financial and human (usually a team).
- Tools - to collect and analyze feedback, to help develop follow up action plans.
- Knowhow - QuestBack Boston has developed a service offering to rapidly put in place a turnkey Customer Experience Management program.