From MyCustomer.com - A blog I subscribe to....
I really enjoyed this article because it reaches down to the "gut" level in customer loyalty. The article discusses the role of "Trust" in customer loyalty.
Here's a great quote from the article:
"Loyalty is a misused term. Most organisations think that it is about customers being loyal to them when it should be the other way round."
Lots to think about. I encourage you to read it.
http://www.mycustomer.com/cgi-bin/item.cgi?id=134190
No comments:
Post a Comment