I've written in the past about the Net Promoter methodology for measuring customer satisfaction and loyalty. If you've read any of my Blog posts, you'll realize that I'm a big fan of net promoter. And, I frequently recommend its use to my customers.
Earlier today I was browsing a LinkedIn group where I'm a member, when I came across this post (which was a repost) of an article originally published in MarketingWeek magazine.
I thought the article gave a pretty good account of the Pros and Cons associated with Net Promoter and its use. So thought I'd share it here. Enjoy. The url is:
http://www.linkedin.com/news?viewArticle=&articleID=374834583&gid=1772348&type=member&item=44620162&articleURL=http%3A%2F%2Fwww%2Emarketingweek%2Eco%2Euk%2Fanalysis%2Ffeatures%2Fhow-to-get-more-from-your-score%2F3023551%2Earticle&urlhash=iHgy&goback=%2Egmp_1772348%2Egde_1772348_member_44620162
Earlier today I was browsing a LinkedIn group where I'm a member, when I came across this post (which was a repost) of an article originally published in MarketingWeek magazine.
I thought the article gave a pretty good account of the Pros and Cons associated with Net Promoter and its use. So thought I'd share it here. Enjoy. The url is:
http://www.linkedin.com/news?viewArticle=&articleID=374834583&gid=1772348&type=member&item=44620162&articleURL=http%3A%2F%2Fwww%2Emarketingweek%2Eco%2Euk%2Fanalysis%2Ffeatures%2Fhow-to-get-more-from-your-score%2F3023551%2Earticle&urlhash=iHgy&goback=%2Egmp_1772348%2Egde_1772348_member_44620162
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