Here's an awesome quote from the Insight Now Blog about Etuma's text analysis solution."Arguably the best in breed automated sentiment analysis is provided by Etuma" - Insight Now
Click Here to read the entire blog post from Insight Now
I'm sure its going to generate a lot of discussion on the internet amongst companies using automated text analysis services as well as from vendors in the space.
Sentiment analysis has always been considered the most difficult thing to do when interpreting streams of text based feedback. But, doing it using Etuma, combined with key background variables (like NPS categories or scores) and some "eye ball" time on key sub-sets of comments (Which Etuma also makes easy to do) can give you a very accurate, actionable, picture of what customers or constituencies think about your products, services, systems or actions at different points in time. That an important research house thinks Etuma is the best automated solution means a lot.
Stewart Nash
www.linkedin.com/in/stewartnash
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