Monday, August 3, 2009

Jumpstarting a Customer Experience Management Program

The QuestBack Boston Customer Experience Management (CEM) Jumpstart

Creating and deploying an effective program to manage customer feedback is not rocket science. And, it doesn't have to cost a fortune. It does take some dedicated organizational effort. The ingredients of CEM success are well known. Boiled down, they are:
  • Leadership - true customer centricity starts at the top.
  • Commitment - to the goal of getting good at managing customer feedback.
  • Resources - financial and human (usually a team).
  • Tools - to collect and analyze feedback, to help develop follow up action plans.
  • Knowhow - QuestBack Boston has developed a service offering to rapidly put in place a turnkey Customer Experience Management program.
At QuestBack Boston we have the experience, programmatic knowhow and the tools to help you quickly create and jumpstart an effective customer feedback process. It can be up and running in a short timeframe and for a modest investment. Best of all, we "teach you how to fish". So once your program is up and running you can manage it internally, with support from QuestBack only as necessary.