Last week I posted what was, essentially, a critique of manual word cloud based topic mapping processes. These types of manual processes are very common among survey tool vendors who are trying to incorporate text analysis into their solutions. The critique I made was based on the notion that doing lots of manual work on word clouds and topic maps is unnecessary. In this week's post, I'm going to try and show a better way, using Etuma360. All text analysis has to start with a stream of text. The text can come from web forms, chat logs, forums or Surveys. Using Etuma360, that text develops a word cloud that represents the usage of words in the text stream. Rather than manually mapping words topics, what if the text analysis system already possessed a topic database that words in the word cloud were mapped to? This would eliminate almost all the manual effort involved in word mapping to topics. Exactly how the Etuma360 product works.
A text stream is fed into Etuma360 using either a file upload or an API process. In this case from a customer survey uploaded to Etuma360. A word cloud is automatically generated.....
And a topic / sentiment list is also Automatically generated. No Manual Effort required.....
Because Etuma360 does the topic mapping automatically, the analyst can focus on the visualizations his end users need......
As I said, Easy, Fast and Effective. Consider how much money a survey analyst makes and how much time they have to spend mapping words to topics. If its 100 hours in a year and $100 / hour. Cost is $10K. And, that's before buying software or generating any useful analyses. Etuma360, saves you all that labor cost and more.
To take a free trial of Etuma360 Click the link below:
https://response.questback.com/demo_nash_stewart_qbbostonusa/etuma90daytrial/
