Friday, October 12, 2012

Etuma Text Analytics in Action

I've posted a couple of times over the last several months about Etuma360 and it's unique combination of powerful analytics, ease of use and low cost.  But, like many new applications that deal with often proprietary customer data, Etuma360 is hard to demonstrate as customers are typically unwilling to let their data be seen by people outside the company. 

Interestingly, Etuma has come up with an application that is entirely open to the world and which is  evaluating text inputs on a real-time basis.  The US Presidential Election.  Etuma has linked into the presidential campaign's Facebook pages for both President Obama and Presidential challenger Mitt Romney.  They have created web site that displays the results of their data analysis.  It's called "The BaraMitter".  The website is:  www.baramitter.com.

The website shows topic and sentiment analysis running for both campaign's FaceBook pages.  It's pretty interesting.  And, it's a good way to see an example of how Etuma360 can work using Facebook data feeds.  In addition, the website offers commentary about the analysis and advice on how to interpret the insights being displayed.  Fortunately, no political analysis is offered.

I encourage readers to take a look. 

If you are interested in trying Etuma360 they have a free trial program just Click Here

Stewart Nash
stew.nash2010@gmail.com
www.linkedin.com/in/stewartnash